PLUS is a RIBA-chartered architecture practice based in Fulham, working with clients across Fitzrovia — one of central London’s most elegant, creative, and historically rich neighbourhoods. From Georgian terraces to boutique mansion blocks and contemporary apartments, Fitzrovia is a place where period character meets modern lifestyle, and where thoughtful, design-led architecture can transform a property into something exceptional.
Fitzrovia’s residential landscape offers incredible potential. Many homes are period terraces or townhouses, some converted into flats or maisonettes, each with unique features and challenges. Opportunities for loft conversions, interior reconfigurations, rear or side extensions, and full refurbishments are abundant. Designing here requires sensitivity to heritage, conservation area guidelines, and central London planning frameworks, while introducing contemporary interventions that maximise light, space, and everyday liveability.
Our team specialises in bespoke extensions, heritage-sensitive refurbishments, interior architecture, and full-scale residential transformations. We understand Fitzrovia’s planning landscape, its architectural subtleties, and the expectations of homeowners who seek design excellence in one of London’s most desirable neighbourhoods. Every project balances creativity, technical precision, and respect for the area’s historical character.
Whether you’re planning a loft conversion, an interior reconfiguration, a rear extension, or a complete transformation of a property in Fitzrovia, we’d be delighted to help you realise your vision. Book a free initial consultation with an architect who knows the area intimately — and let’s create a home that reflects the elegance, vibrancy, and timeless appeal of Fitzrovia itself.
Book a free consultation, and we’ll tailor a strategy and roadmap to bring your project to life.