PLUS is a RIBA-chartered architecture practice based in Central London, working closely with homeowners in Primrose Hill — one of London’s most picturesque and sought-after neighbourhoods.
Having lived in Primrose Hill for over 10 years, we know Primrose Hill intimately: its iconic green, elegant terraces, charming cottages, and quiet streets lined with period homes. We understand what makes this area so special — the blend of village-like calm, stunning architecture, and proximity to the vibrancy of central London.
Primrose Hill’s residential properties are brimming with potential. Whether it’s a Georgian townhouse, a Victorian terrace, or a contemporary conversion, many homes are ideal for loft conversions, rear and side extensions, interior reconfigurations, or full-scale refurbishments. Designing here requires sensitivity to heritage and conservation area restrictions, while introducing contemporary solutions that enhance light, space, and functionality without compromising the character of the home.
Our team specialises in bespoke extensions, heritage-sensitive refurbishments, and interior architecture that elevates every home we touch. With our long-standing knowledge of the area, we understand the planning context, the architectural nuances, and the way families live and work in Primrose Hill. This local insight allows us to create designs that are thoughtful, practical, and deeply connected to the character of the streetscape.
Whether you’re looking to open up a loft, extend a rear wing, or completely reimagine your Primrose Hill home, we’d be delighted to help you realise your vision. Book a free initial consultation with architects who know the area personally and professionally — and let’s create a home that feels as elegant, inviting, and distinctive as Primrose Hill itself.
Book a free consultation, and we’ll tailor a strategy and roadmap to bring your project to life.