PLUS is a RIBA-chartered architecture practice based in Fulham, working with clients across Soho — London’s boldest, brightest, and most unapologetically creative neighbourhood. We’re drawn to Soho’s raw energy: its mix of old and new, grit and glamour, neon and nostalgia. Few places in the city demand design that’s as courageous and characterful.
Soho is a world of contrasts — from historic Georgian streets and narrow alleyways to buzzing venues, independent studios, and striking contemporary developments. Space is precious, atmosphere is everything, and good design matters. It’s a place where architecture can’t just “fit in” — it needs to stand out while respecting the layers of history that make Soho iconic.
Our team specialises in high-impact residential refurbishments, inventive extensions, interior architecture, and sensitive heritage work in complex urban settings. We understand the constraints, the quirks, and the creative opportunities that come with designing in a neighbourhood that never sits still. Our approach blends design clarity, imagination, and a deep respect for Soho’s eclectic spirit.
If you’re planning a renovation, reconfiguration, or bold reinvention of a property in Soho, we’d love to help you shape something exceptional. Book a free initial consultation with an architect who knows the area — and let’s create a space that feels as vibrant and uncompromising as Soho itself.
Book a free consultation, and we’ll tailor a strategy and roadmap to bring your project to life.